Search engine optimization is about more than just keywords. There are many other factors that affect how your content ranks in search engines like Google. In this article, we will share 5 SEO Dubai tips to help improve your rankings on Google and the other major search engines.
Tip #1: Use Relevant Keywords
One of the most important aspects of SEO is using relevant keywords in your content. But don’t use them just for the sake of using them. Make sure they are actually relevant to what you are writing about. The best way to find keywords that are relevant to your content is to use a tool like Google AdWords Keyword Planner . This tool will help you find keywords that have high traffic and low competition.
Tip #2: Use LSI (Latent Semantic Indexing) Keywords
LSI keywords are similar to regular keywords, but they are not as specific. They are words or phrases that are related to your main keyword. For example, if your keyword is “dog food”, your LSI keywords could be “puppy food” or “canned dog food.”
Tip #3: Use Long Tail Keywords
Instead of using one main keyword in your content try to use long tail keywords instead. These are longer versions of the main keywords that are more specific and easier for people to understand what you are writing about. For example, if I was writing an article on how to train a puppy, my topical outline might look something like this: training puppies – housebreaking a puppy – crate training a puppy . When you write just with “training” it is not clear which topic you will discuss. However when you use multiple phrases it makes sense for readers.
Tip #4: Focus on Keyword Density
If you are using keywords in your content it is important to use them at the right frequency. You should have around two percent of your keyword density, but if you go too high people will think that it’s spammy. There are free tools like this one that can help measure how often a specific term appears on a web page compared to others.
Tip #5: Don’t Duplicate Content!
One mistake that many websites make is republishing their own content without changing anything original about it. This might be OK for some pages where there isn’t much risk involved with letting Google know all of the duplicated information is actually coming from same source. However, if you are using this content to rank for specific keywords – it’s very bad practice. Google could penalize your site by not ranking the page or removing the whole post from their index altogether.